Copyright & IP Rights

Ariana Grande has launched a claim against fast fashion retailer Forever 21, alleging they used her likeness in their branding to claim a false affiliation with the star. Grande is seeking at least $10m (£8.2m) in damages for violation of her right to publicity, false endorsement, trademark infringement and copyright infringement. The claim alleges that Forever 21 sought to partner with Grande in December 2018 but the star refused to agree a deal. The retailer then launched a campaign which used...